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[BUSINESS] NEED ADVICE ON GOOD AND FAIR REWARDS.
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Toaster_Team
966
Toaster_Team
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CloseHello guys and gals,
As some of you might or might not know, I’m currently in the last stages of preparation for my KS campaign.
The challenge I am facing right now are rewards. As you know, backers (the people who help fund your campaign) receive a reward in return. I’ve checked quite a few successful campaigns and read a fair bit about this but I still find myself dubious.
The thing is that it’s hard to have an opinion about something without getting external opinions at times. I have gotten very good ideas and advice about the campaign from other people, because they could spot things that I wouldn’t be obvious to me.
Anyway, to make a long story short, I’d like some advice about the rewards I’ve thought up of. I think some people here might have some experience with KS so they might be able to provide valuable input for someone who has very little experience in crowdfunding. So I’m basically looking for people with experience running or being involved in KS campaign or just people who have a good “business” sense (which I honestly lack).
I have included the presentation of my game between “spoiler” tags because I figured it might be relevant to people who haven’t heard about my game, “Super Toaster Guy”. If you have ideas and comments about the actual presentation, I'm also very interested in what you have to say.
Current presentation draft (the hide button doesn't work at home so let me know if it works on your end).:
Super Toaster Guy is a single player platforming adventure game for Windows reminiscent of Mega Man, Castlevania and Bionic Commando.
In the game, you take control of Pan, a sentient slice of bread and his powerful toaster suit on a quest to rescue the members of the Breasistance from the nefarious Doctor Dough.
The game presentation is essentially pixel art, the medium used in games Etienne grew up with which kept him company long into the darkest nights.
His love of cartoons eventually influenced him to specialize in animation which, he hopes, will greatly enhance the game’s presentation. Size does matter when it comes to graphics, even with something as small as pixels.
Here’s a sample of his work:
Are you the type of person who enjoys dancing next to their computer when playing a game? Well, you might very well do that while listening to the tasty tracks composed by Trevor Black!
Trevor has worked on various projects ranging from movies such as ''Kingsman: the secret service'' to other indie games likes ''One Final Contract'' and ''Rad Moon Rising''.
Art & Extras - 30% . This covers all of the sprite work, animation, level backgrounds, and other art assets. This fund also covers any unplanned extra expenses (for example if we go over in the rewards budget).
Income Tax - 29% . The evaluated amount I’ll have to pay the Canadian Government in taxes.
Kickstarter & Amazon - 10% : This represents the amount which goes to Kickstarter and Amazon (5% each of the target amount).
Programming - 10% . The costs of coding Super Toaster Guy by Greg. This includes fixing bugs as they come up.
Reward - 9% . This budget is to cover the fees for the backer’s rewards.
Music - 7% . The money required to finish the OST of Super Toaster Guy by Trevor.
Game Maker License - 6%: This is the fee for the Game Maker License.
The funds will be invested to create the rest of the game namely:
*8 stages full of pixel goodness.
*dozens of mechanized foes ranging from Jason Vor Eggs
to Deo Devil 
:
*50 powers up to equip our hero Pan with.
*a funky soundtrack
*A dramatic story about the eternal conflit between mecha toasters and polymorph, evil dough.
From left to right:
Team Toaster:
Team toaster is an alliance of bread lovers united over the internet to conquer the world or make an indie game. We settled for making a game.
The (humble) Master Mind: Etienne Zizka
One of those so called French Canadian, Etienne has always been in love with pixel art and constantly have those wacky game ideas keeping him awake at night. Decided a game about a toaster would be cool and went ahead with it. Among his various neurosis, being a perfectionist is his best one.
The Bard: Trevor Black
Trevor has contributed to music departments on projects large and small, from this years "Kingsman: the Secret Service" to other indie games like "One Final Contract" and the forthcoming "Rad Moon: Rising." He even wrote a song about his friend's butt, but much prefers crafting toaster tunes!
The h4ck3r: Greg Hibberd
As an avid young British tech enthusiast, Greg is never one to back down from a challenge and what better a challenge than bringing life to a slice of bread? His adept programming knowledge is just what Pan needs to help defeat The Dough.
The Builder: Goulven Clech
While not occupied with training as a fire fighter Goulven is working on the assembly of all the bits and pieces created by his team mates to combine into an architecturally playable level… while getting intoxicated on lemon syrup.
This is the list I have right now (don’t pay attention to the graphics, it’s still under construction):
As some of you might or might not know, I’m currently in the last stages of preparation for my KS campaign.
The challenge I am facing right now are rewards. As you know, backers (the people who help fund your campaign) receive a reward in return. I’ve checked quite a few successful campaigns and read a fair bit about this but I still find myself dubious.
The thing is that it’s hard to have an opinion about something without getting external opinions at times. I have gotten very good ideas and advice about the campaign from other people, because they could spot things that I wouldn’t be obvious to me.
Anyway, to make a long story short, I’d like some advice about the rewards I’ve thought up of. I think some people here might have some experience with KS so they might be able to provide valuable input for someone who has very little experience in crowdfunding. So I’m basically looking for people with experience running or being involved in KS campaign or just people who have a good “business” sense (which I honestly lack).
I have included the presentation of my game between “spoiler” tags because I figured it might be relevant to people who haven’t heard about my game, “Super Toaster Guy”. If you have ideas and comments about the actual presentation, I'm also very interested in what you have to say.
Current presentation draft (the hide button doesn't work at home so let me know if it works on your end).:
Super Toaster Guy is a single player platforming adventure game for Windows reminiscent of Mega Man, Castlevania and Bionic Commando.
In the game, you take control of Pan, a sentient slice of bread and his powerful toaster suit on a quest to rescue the members of the Breasistance from the nefarious Doctor Dough.
The game presentation is essentially pixel art, the medium used in games Etienne grew up with which kept him company long into the darkest nights.
His love of cartoons eventually influenced him to specialize in animation which, he hopes, will greatly enhance the game’s presentation. Size does matter when it comes to graphics, even with something as small as pixels.
Here’s a sample of his work:
Are you the type of person who enjoys dancing next to their computer when playing a game? Well, you might very well do that while listening to the tasty tracks composed by Trevor Black!
Trevor has worked on various projects ranging from movies such as ''Kingsman: the secret service'' to other indie games likes ''One Final Contract'' and ''Rad Moon Rising''.
Art & Extras - 30% . This covers all of the sprite work, animation, level backgrounds, and other art assets. This fund also covers any unplanned extra expenses (for example if we go over in the rewards budget).
Income Tax - 29% . The evaluated amount I’ll have to pay the Canadian Government in taxes.
Kickstarter & Amazon - 10% : This represents the amount which goes to Kickstarter and Amazon (5% each of the target amount).
Programming - 10% . The costs of coding Super Toaster Guy by Greg. This includes fixing bugs as they come up.
Reward - 9% . This budget is to cover the fees for the backer’s rewards.
Music - 7% . The money required to finish the OST of Super Toaster Guy by Trevor.
Game Maker License - 6%: This is the fee for the Game Maker License.
The funds will be invested to create the rest of the game namely:
*8 stages full of pixel goodness.
*dozens of mechanized foes ranging from Jason Vor Eggs
*50 powers up to equip our hero Pan with.
*a funky soundtrack
*A dramatic story about the eternal conflit between mecha toasters and polymorph, evil dough.
From left to right:
Team Toaster:
Team toaster is an alliance of bread lovers united over the internet to conquer the world or make an indie game. We settled for making a game.
The (humble) Master Mind: Etienne Zizka
One of those so called French Canadian, Etienne has always been in love with pixel art and constantly have those wacky game ideas keeping him awake at night. Decided a game about a toaster would be cool and went ahead with it. Among his various neurosis, being a perfectionist is his best one.
The Bard: Trevor Black
Trevor has contributed to music departments on projects large and small, from this years "Kingsman: the Secret Service" to other indie games like "One Final Contract" and the forthcoming "Rad Moon: Rising." He even wrote a song about his friend's butt, but much prefers crafting toaster tunes!
The h4ck3r: Greg Hibberd
As an avid young British tech enthusiast, Greg is never one to back down from a challenge and what better a challenge than bringing life to a slice of bread? His adept programming knowledge is just what Pan needs to help defeat The Dough.
The Builder: Goulven Clech
While not occupied with training as a fire fighter Goulven is working on the assembly of all the bits and pieces created by his team mates to combine into an architecturally playable level… while getting intoxicated on lemon syrup.
This is the list I have right now (don’t pay attention to the graphics, it’s still under construction):
Infinite
2103
I've never ran or contributed to a KS campaign, but your rewards seem mostly practical and fair. I'm unsure about the postcard and portait thing, if they're going to be unique sketches/creations for each contributor you could get overwhelmed if your campaign is super successful.
Considering how unique and cool your game's character is, I bet people would love him on a T-shirt! It also turns people into walking billboards!
Considering how unique and cool your game's character is, I bet people would love him on a T-shirt! It also turns people into walking billboards!
I'd be careful with the "Design an Ability" and "Design a Mini-Boss" rewards, unless you're limiting them to less than 5 or so backers. There's a lot of people out there who would pay $10 to get their name in the credits, but there's also a lot of people who would throw in an additional $140 to get a character design credit and ride that wave in to all their future endeavors. The only one that I'm really confused about though is the "Instruction Manual (PDF)" reward. The soundtrack half makes sense, but wouldn't the game come with a PDF/Word manual anyway?
Those are the only two concerns I'd have with rewards. But like Infinite said, be careful with any customized rewards if you plan on offering them at a relatively low value, but mass-produced t-shirts would be a great reward.
Those are the only two concerns I'd have with rewards. But like Infinite said, be careful with any customized rewards if you plan on offering them at a relatively low value, but mass-produced t-shirts would be a great reward.
Toaster_Team
966
Thanks for both of your replies. I know how boring looking through those things are so I really do appreciate it.
You think? I thought about that... I've heard printing t-shirts is really expensive... Probably should check into that suggestions though. Thanks!
Haha, yeah, I thought about that. That's why I've played with the prices a bit in the new version.
That idea came from checking out Shovel Knight KS campaign. I guess I just threw it out there without giving it too much of a second thought. I've removed it as a reward.
So what you're saying is that I should consider character design in my campaign. I've decided to go along with your idea (it was also suggested in other communities I'm part of).
This is the new draft, you'll notice I've improved the symbols for each pledge amount a bit. I've also added a 1$ pledge. From what I understand, some people just want to invest a buck to help out so I thought why not:
It's missing the t-shirt idea because I have yet to look into the price this would involve.
I've also decided to actually draw the rewards, I feel like it makes the whole thing more appealing. I haven't done all of them but here's the one I have right now:
Considering how unique and cool your game's character is, I bet people would love him on a T-shirt! It also turns people into walking billboards!
You think? I thought about that... I've heard printing t-shirts is really expensive... Probably should check into that suggestions though. Thanks!
if they're going to be unique sketches/creations for each contributor you could get overwhelmed if your campaign is super successful.
Haha, yeah, I thought about that. That's why I've played with the prices a bit in the new version.
The only one that I'm really confused about though is the "Instruction Manual (PDF)" reward. The soundtrack half makes sense, but wouldn't the game come with a PDF/Word manual anyway?
That idea came from checking out Shovel Knight KS campaign. I guess I just threw it out there without giving it too much of a second thought. I've removed it as a reward.
but there's also a lot of people who would throw in an additional $140 to get a character design credit and ride that wave in to all their future endeavors.
So what you're saying is that I should consider character design in my campaign. I've decided to go along with your idea (it was also suggested in other communities I'm part of).
This is the new draft, you'll notice I've improved the symbols for each pledge amount a bit. I've also added a 1$ pledge. From what I understand, some people just want to invest a buck to help out so I thought why not:
It's missing the t-shirt idea because I have yet to look into the price this would involve.
I've also decided to actually draw the rewards, I feel like it makes the whole thing more appealing. I haven't done all of them but here's the one I have right now:
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